Blog

If you’re not able to commit to a monthly retainer, but need some specific social media support for a particular end goal, this offer is for you.

Do you have a new product launch, a workshop or specific products for a celebration that need to be sold? Build up the momentum with 3-5 posts to be used on Facebook and/or Instagram to get your followers heading in the right direction. For just £150 I can craft the wording with a bit of help from you in providing photos or videos.

The first will be a ‘save the date’ style, telling them when your new offer will be available and where they can go to get it.

The second is who needs to be buying this (or indeed who they should be buying it for). We’ll talk to your customer about why they need to own your product or attend your course.

The third will showcase how to use the product or what you’ll be doing. Give them a reason to buy!

My rate, as per the title, is per platform, but what value will working with me provide?

We’ll start with a conversation. Maybe you have a website full of your offers and services or maybe you prefer to announce things as they happen? After discussing your social media needs and brand voice I will create a personalised content plan for you to approve so your voice is always used in your social media posts. It might be that I can shout about your website content, or have a brand guide to hand when you send me photos of your products to be posted on Facebook, Instagram or LinkedIn. Every content plan is individual to the client and their needs - not all audiences are found in the same place.

Regardless of whether you are selling a product or providing a service, most people will check for an active social media page before committing. In 2023, Facebook had 2.989 billion active users according to datareportal.com. Those 2.989 billion people will open Facebook everyday, not your website. Therefore to make sure you get their attention, you need to be where they are to direct them to your web presence.

So how do you do this? This depends on your type of business and who your customers are.

It's been a while...so what has Seeing Social been doing since those halcyon lockdown days?

I was lucky enough to maintain clients throughout 2020-21, but like a lot of people, I had a lot of downtime and so I threw myself into Twitter management for Oxford Mutual Aid, and I am still ensuring that people in Oxford who need food get it to this day. The fact that they were active on Twitter led to a corporate partnership with Beanies Masato, who regularly make donations of food and kitchen equipment via their C.S.R. campaign.

And then I read about Community Sponsorship. I read about a successfully placed family in Oxford and immediately thought, "this must happen again". Only issue was, I was shielding and couldn't go outside!

It’s a digital jungle out there - how are you going to stay at the forefront of your prospects’ minds?

Face to face networking is all very well...but then Covid 19 happened, and not only are we all limited to screen time for interaction, but it is more important than ever to be present online as that is where everyone is at the moment.  Social media will open you up to the world and keep you visible in your followers’ eyes, and as long as you have an internet connection, it can be managed anywhere (or outsourced). 80% of customers will look for a form of social proof before opting to buy from a company, so it is really worth putting your time and effort into your social media appearance.

So how do you go about this?

Where are your customers hanging out? Here are some questions to consider: