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Your customers are now a lot closer to you on social media now they are in self isolation or working from home. Worrying about continually posting is especially not valid as your followers want entertainment, inspiration and information on something other than how previous pandemics have gone or the prognosis of the current one. Make sure your social media is on point with these ideas:

• Tell your followers what you are up to - give them a break from the constant stream of graphs and press articles with images of the view from your window, the products you are selling, the views you have on anything other than global pandemics or simply inspire them with things they can plan to do once lockdowns are over.

CookiesHQ is a Bristol-based software development agency. We build exciting and bespoke websites and apps for startups, scale-ups and multinationals. 

We launched our Tech4Good competition on December 2nd. Whether you have an idea or a business, or even if you would like to nominate a company you think is worthy of taking the prize, you can enter here. The full list of the prizes to be won can be found here (which includes a one-hour free social media consultation from Seeing Social!). The competition ends on December 25th so enter now!

But why the focus on promoting “Tech for Good” companies? We give you the top reasons… 

1. It’s not just about the company, it’s about the team 

Seeing Social was set in motion 1 year today. During the past year, I have worked with many wonderful organisations, all dedicated to the cause that business value is more than just about making money.

I always said from the outset that I wanted my clients to be about more than financial gain, and this week I have set up a collaboration with Work For Good, which enables my clients to donate part of their payment to charity.

In today’s digital world, there is simply no need for office workers to be on site. We use computers to communicate - the trend for ‘facetime’ has shifted from bums on seats to a certain video calling service. There are many advantages to hiring a remote worker like myself for your social media management - I’ll never be late and you won’t need to find me a desk!

As well as managing my mental health better by not having to commute (and my physical health during the cold season!), I’m also lessening my carbon footprint by not having to travel every morning and evening.

Repetition is a total no no when it comes to Search Engine Optimisation, but for social media, it is an effective way to raise and retain awareness of your brand and encourage engagement. No-one is online 24/7 and due to low organic reach on most social media platforms, repeating your announcements will ensure that the majority of your followers will see your latest news.

The answer to how often and when can be found by looking at the analytics in your chosen platform. Some are more detailed than others, (e.g. Facebook will give you a time when the majority of your followers are online, whereas Twitter will give you demographic information once you have enough followers).