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This was a guest blog featured on up2yourself.com

Knowing how to react to your customers is key to your social media presence - what do they want to know about you and when? Standing out in a crowded marketplace on Facebook/Twitter/Instagram is a never ending game, especially if your competitors offer a product/service that is very similar to yours. So be different and insert your Corporate Social Responsibility practices into your marketing strategy.

This article was also published on The Outsourcing Way.

Developing a social media strategy seems like a huge project which presents more questions than answers. Why should I post? Where? When? And a common fear is that I’m not sure I have enough content to merit social media – what can I post that is interesting? At Seeing Social, we start our relationship with you by getting the answers to the below in the initial discovery call to ensure that our platform management meets your brand’s needs:

Digital marketing today is all about reaching the right people - images, SEO, good descriptions, are essential to any business wanting to reach out to customers. But are you considering everyone in your target market?

Some people use screen readers to tell them what is on their computer screen. Some people use reading words instead of hearing speech. When you see content that you don’t understand (perhaps one in a language you don’t speak and Google Translate isn’t doing its job) do you tend to just scroll past it? You should expect the same treatment if a screen reader can’t read your content or a silent video makes no sense to the viewer (this includes people in noisy offices!)

Are you lucky enough to have clients in exotic places that require your presence from time to time and who are happy to pay for you to get to them?

Travel, despite our best efforts, means increasing pollution. Pollution adds to the mess this world is in by adding more greenhouse gases to the mix, that lead to further warming, resulting in melting the ice caps, which will lead to more flooding, which has serious implications for the globe as a whole.  So how can you still travel to your client without further adding to this global problem?

It was at the Emerge 2011 conference when I was inspired by the words of the late Pamela Hartigan of the Skoll Centre: Business has to clear up the mess it has made of the world. It seemed amazing to me that businesses didn’t seem to be interested in sustainability, whether that be supporting their local communities or making it easier for customers to lessen their carbon footprints, and I vowed I’d change that.

After five years of working in business development and marketing, I decided to take the plunge and do what I was born to do - combine my interest in marketing with my passion for corporate social responsibility. Individuals can do all they can to defeat climate change and other global issues, but it is businesses who are going to make the real difference.